Take Customer Service to the Next Level White Paper

Tips & Tricks to Build a Customer Service Culture

Customer service can make or break a business. Whether that means calmly responding to phone complaints when a technical product is on the fritz or greeting guests to your office with a smile, employees must be trained to properly handle any situation and motivated to continuously do so.

A good customer service experience can spark more future purchases for nearly half of customers, according to research by Zendesk. At the same time, 39 percent of shoppers will avoid a brand for two or more years following a disappointing or frustrating customer service interaction.